diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index e0260915a6..113c45fa82 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -301,6 +301,7 @@ jobs:
           --set nginxGateway.image.repository=ghcr.io/nginxinc/nginx-gateway-fabric
           --set nginxGateway.image.tag=${{ steps.ngf-meta.outputs.version }}
           --set nginxGateway.image.pullPolicy=Never
+          --set nginxGateway.productTelemetry.enable=false
           --set nginx.image.repository=ghcr.io/nginxinc/nginx-gateway-fabric/nginx
           --set nginx.image.tag=${{ steps.nginx-meta.outputs.version }}
           --set nginx.image.pullPolicy=Never
diff --git a/Makefile b/Makefile
index 36a1b9d5ce..d5f8fcebe9 100644
--- a/Makefile
+++ b/Makefile
@@ -110,7 +110,7 @@ generate-manifests: ## Generate manifests using Helm.
 	helm template nginx-gateway $(CHART_DIR) $(HELM_TEMPLATE_COMMON_ARGS) $(HELM_TEMPLATE_EXTRA_ARGS_FOR_ALL_MANIFESTS_FILE) --set nginx.plus=true --set nginx.image.repository=$(NGINX_PLUS_PREFIX) -n nginx-gateway | cat $(strip $(MANIFEST_DIR))/namespace.yaml - > $(strip $(MANIFEST_DIR))/nginx-plus-gateway.yaml
 	helm template nginx-gateway $(CHART_DIR) $(HELM_TEMPLATE_COMMON_ARGS) $(HELM_TEMPLATE_EXTRA_ARGS_FOR_ALL_MANIFESTS_FILE) --set nginxGateway.gwAPIExperimentalFeatures.enable=true -n nginx-gateway | cat $(strip $(MANIFEST_DIR))/namespace.yaml - > $(strip $(MANIFEST_DIR))/nginx-gateway-experimental.yaml
 	helm template nginx-gateway $(CHART_DIR) $(HELM_TEMPLATE_COMMON_ARGS) $(HELM_TEMPLATE_EXTRA_ARGS_FOR_ALL_MANIFESTS_FILE) --set nginxGateway.gwAPIExperimentalFeatures.enable=true --set nginx.plus=true --set nginx.image.repository=$(NGINX_PLUS_PREFIX) -n nginx-gateway | cat $(strip $(MANIFEST_DIR))/namespace.yaml - > $(strip $(MANIFEST_DIR))/nginx-plus-gateway-experimental.yaml
-	helm template nginx-gateway $(CHART_DIR) $(HELM_TEMPLATE_COMMON_ARGS) --set metrics.enable=false -n nginx-gateway -s templates/deployment.yaml > conformance/provisioner/static-deployment.yaml
+	helm template nginx-gateway $(CHART_DIR) $(HELM_TEMPLATE_COMMON_ARGS) --set metrics.enable=false --set nginxGateway.productTelemetry.enable=false -n nginx-gateway -s templates/deployment.yaml > conformance/provisioner/static-deployment.yaml
 	helm template nginx-gateway $(CHART_DIR) $(HELM_TEMPLATE_COMMON_ARGS) -n nginx-gateway -s templates/service.yaml > $(strip $(MANIFEST_DIR))/service/loadbalancer.yaml
 	helm template nginx-gateway $(CHART_DIR) $(HELM_TEMPLATE_COMMON_ARGS) --set service.annotations.'service\.beta\.kubernetes\.io\/aws-load-balancer-type'="nlb" -n nginx-gateway -s templates/service.yaml > $(strip $(MANIFEST_DIR))/service/loadbalancer-aws-nlb.yaml
 	helm template nginx-gateway $(CHART_DIR) $(HELM_TEMPLATE_COMMON_ARGS) --set service.type=NodePort --set service.externalTrafficPolicy="" -n nginx-gateway -s templates/service.yaml > $(strip $(MANIFEST_DIR))/service/nodeport.yaml
diff --git a/conformance/provisioner/static-deployment.yaml b/conformance/provisioner/static-deployment.yaml
index c6b2326b04..58396a2a0a 100644
--- a/conformance/provisioner/static-deployment.yaml
+++ b/conformance/provisioner/static-deployment.yaml
@@ -31,6 +31,7 @@ spec:
         - --metrics-disable
         - --health-port=8081
         - --leader-election-lock-name=nginx-gateway-leader-election
+        - --product-telemetry-disable
         env:
         - name: POD_IP
           valueFrom:
diff --git a/tests/framework/ngf.go b/tests/framework/ngf.go
index 5e27dd58ca..6eb048b711 100644
--- a/tests/framework/ngf.go
+++ b/tests/framework/ngf.go
@@ -108,7 +108,13 @@ func UninstallGatewayAPI(apiVersion, k8sVersion string) ([]byte, error) {
 // InstallNGF installs NGF.
 func InstallNGF(cfg InstallationConfig, extraArgs ...string) ([]byte, error) {
 	args := []string{
-		"install", cfg.ReleaseName, cfg.ChartPath, "--create-namespace", "--namespace", cfg.Namespace, "--wait",
+		"install",
+		cfg.ReleaseName,
+		cfg.ChartPath,
+		"--create-namespace",
+		"--namespace", cfg.Namespace,
+		"--wait",
+		"--set", "nginxGateway.productTelemetry.enable=false",
 	}
 
 	args = append(args, setImageArgs(cfg)...)
@@ -125,7 +131,12 @@ func UpgradeNGF(cfg InstallationConfig, extraArgs ...string) ([]byte, error) {
 	}
 
 	args := []string{
-		"upgrade", cfg.ReleaseName, cfg.ChartPath, "--namespace", cfg.Namespace, "--wait",
+		"upgrade",
+		cfg.ReleaseName,
+		cfg.ChartPath,
+		"--namespace", cfg.Namespace,
+		"--wait",
+		"--set", "nginxGateway.productTelemetry.enable=false",
 	}
 
 	args = append(args, setImageArgs(cfg)...)
diff --git a/tests/suite/telemetry_test.go b/tests/suite/telemetry_test.go
index 6c62d31488..dab0fca191 100644
--- a/tests/suite/telemetry_test.go
+++ b/tests/suite/telemetry_test.go
@@ -30,7 +30,10 @@ var _ = Describe("Telemetry test with OTel collector", Label("telemetry"), func(
 		// Install NGF
 		// Note: the BeforeSuite call doesn't install NGF for 'telemetry' label
 
-		setup(getDefaultSetupCfg())
+		setup(
+			getDefaultSetupCfg(),
+			"--set", "nginxGateway.productTelemetry.enable=true",
+		)
 	})
 
 	AfterEach(func() {