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| Category | Param | Tag instruction | Tag attribute | Description | Default | Max Length (bytes) | Size (charsets: ISO, UTF-8) | Hit Type | Type | Old Name |
|---|---|---|---|---|---|---|---|---|---|---|
| Applications | an | set | Application Name | None | 100 B | 100 | all | String | ||
| Applications | av | set | Application Version | None | 100 B | 100 | all | String | ||
| Basic | aip | set | Anonymize IP | None | None | all | Integer | aip | ||
| Basic | cid | set | clientId | Client ID | None | None | all | String | utmvid | |
| Basic | dr | set | Document Referrer | None | 2048 B | 2048 | all | String | utmr | |
| Basic | ni | set | non-interaction Hit | None | 20 B | 20 | all | String | utmni | |
| Basic | qt | set | Queue Time | None | None | all | Integer | |||
| Basic | sc | set | Session Control | None | None | all | TBC | |||
| Basic | t | send | hitType | Hit Type | None | None | all | String | utmt | |
| Basic | tid | Web Property ID | None | None | all | String | utmac | |||
| Basic | v | Protocol Version | None | None | all | String | utmwv | |||
| Basic | z | Cache Buster | None | None | all | String | utmn | |||
| Campaigns | cc | Campaign Content | None | 500 B | 500 | all | String | utmcct | ||
| Campaigns | ci | Campaign ID | None | 100 B | 100 | all | String | |||
| Campaigns | ck | Campaign Keyword | None | 500 B | 500 | all | String | utmctr | ||
| Campaigns | cm | Campaign Medium | None | 50 B | 50 | all | String | utmcmd | ||
| Campaigns | cn | CampaignName | None | 100 B | 100 | all | String | utmccn | ||
| Campaigns | cs | Campaign Source | None | 100 B | 100 | all | String | utmcsr | ||
| Campaigns | dclid | Google Display Ads ID | None | None | all | String | ||||
| Campaigns | gclid | Google Adwords ID | None | None | all | String | ||||
| Custom variables | cd[0-9]+ | set | dimensionX | Custom Dimension | None | 150 B | 150 | all | String | |
| Custom variables | cm[0-9]+ | set | metricX | Custom Metric | None | None | all | String | ||
| eCommerce | ic | ecommerce:addItem | Item Code ( SKU ) | None | 500 B | 500 | item | String | utmipc | |
| eCommerce | in | ecommerce:addItem | Item Name | None | 500 B | 500 | item | String | utmipn | |
| eCommerce | ip | ecommerce:addItem | Items Price | None | item | Decimal | utmipr | |||
| eCommerce | iq | ecommerce:addItem | Item Quantity | None | item | Integer | utmiqt | |||
| eCommerce | iv | ecommerce:addItem | Item Category | None | 500 B | 500 | item | String | utmiva | |
| eCommerce | ta | ecommerce:addTransaction | Transaction Affiliation | None | 500 B | 500 | trans | String | utmtst | |
| eCommerce | ti | ecommerce:addTransaction | Transaction ID | None | 500 B | 500 | trans,item | String | utmtid | |
| eCommerce | tr | ecommerce:addTransaction | Transaction Revenue | None | trans | Decimal | utmtto | |||
| eCommerce | ts | ecommerce:addTransaction | Transaction Shipping | None | trans | Decimal | utmtsp | |||
| eCommerce | tt | ecommerce:addTransaction | Transaction Tax | None | trans | Decimal | utmttx | |||
| Error handling | exd | set | Exception Description | None | 150 B | 150 | except | String | ||
| Error handling | exf | set | Is Exception Fatal | 1 | None | except | String | |||
| Events | ea | set | eventAction | Event Action | None | 500 B | 500 | event | String | |
| Events | ec | set | eventCategory | Event Category | None | 150 B | 150 | event | String | |
| Events | el | set | eventLabel | Event Label | None | 500 B | 500 | event | String | |
| Events | ev | set | eventValue | Event Value | None | None | event | Integer | ||
| Page | cd | set | Content Description | None | 2048 B | 2048 | all | String | ||
| Page | cg[0-9]+ | set | Content Group | None | 100 B | 100 | all | String | ||
| Page | dp | set | page | Document Path | None | 100 B | 100 | all | String | utmp |
| Page | dt | set | title | Document Title | None | 1500 B | 1500 | all | String | utmdt |
| Page | ni | set | nonInteraction | non-interaction Hit | None | 2048 B | 2048 | all | String | utmni |
| Social | sa | set | Social Action | None | 50 B | 50 | social | String | utmsa | |
| Social | sn | set | Social Network | None | 50 B | 50 | social | String | utmsn | |
| Social | st | set | Social Action Target | None | 2048 B | 2048 | social | String | utmsid | |
| Tech / browser | de | set | Document Enconding | UTF-8 | 20 B | 20 | all | String | utmcs | |
| Tech / browser | fl | set | Flash Version | None | 20 B | 20 | all | String | utmfl | |
| Tech / browser | je | set | Java Enabled | None | None | all | String | utmje | ||
| Tech / browser | sd | set | Screen Color Depth | None | 20 B | 20 | all | Integer | utmsc | |
| Tech / browser | sr | set | Screen Resolution | None | 20 B | 20 | all | String | utmsr | |
| Tech / browser | ul | set | User Language | None | 20 B | 20 | all | String | utmul | |
| Tech / browser | vp | set | Viewport Size | None | 20 B | 20 | all | String | utmvp | |
| Timing | dns | set | DNS lookup Time | None | None | timing | Integer | |||
| Timing | pdt | set | Page Download Time | None | None | timing | Integer | |||
| Timing | plt | set | Page Load Time | None | None | timing | Integer | |||
| Timing | rrt | set | Rediret Response Time | None | None | timing | Integer | |||
| Timing | srt | set | Server Response Time | None | None | timing | Integer | |||
| Timing | tcp | set | TCP Connect Time | None | None | timing | Integer | |||
| Timing | utc | set | User Timing Category | None | 150 B | 150 | timing | String | ||
| Timing | utl | set | User Timing Label | None | 500 B | 500 | timing | String | ||
| Timing | utt | set | User Timing Time | None | None | timing | Integer | |||
| Timing | utv | set | User Timing Variable Name | None | 500 B | 500 | timing | String |